Educated Giving

We're getting hitched!

Posted by Jamie McDonald

May 20, 2014 11:38:00 AM

A startup for good.

In 2011, we founded GiveCorps with a passionate team who shared a vision to redefine generosity and impact at the local level.  At the time, we said

GiveCorps wants to move givers of all ages and income levels to ACT, GIVE and SHARE, to change their cities through the collective impact of their actions and generosity. 

Since then, we have used innovative online giving strategies to power generosity at 100s of nonprofits and been inspired by the generosity of tens of thousands of donors.  Together, we’ve worked to feed the hungry, house the homeless, cure the sick, educate the young, shelter animals, and so much more. 

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Topics: What's Happening At GiveCorps

Does United Way get the future of fundraising?

Posted by Sean Zito

May 15, 2014 6:00:00 AM

I'd had the pleasure of attending the United Way Community Leader's Conference at National Harbor in D.C. this week. As I was driving down I-95 on my way there, this was the question on my mind,  "Does United Way get the future of fundraising?"

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Topics: What's Happening At GiveCorps, For Nonprofits, Best Practices

Engagement innovations move United Ways beyond the workplace

Posted by Jamie McDonald

May 7, 2014 11:20:00 AM

Technology powers new thinking at United Ways around the country

We all know United Way, the nation's largest (and among the oldest) charitable organizations. Or do we?

Large and old often means conservative and slow to change.  But these days, United Way's around the country are innovating - using technology to engage new givers and impact their communities in innovative ways.

The workplace legacy

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Topics: Case Studies, For Nonprofits

Reinventing Annual Giving: Crowdfunding in Higher Ed

Posted by Jamie McDonald

Apr 17, 2014 11:15:00 AM

Change is coming...ready or not.

"Over the past decade colleges and universities of all stripes have struggled with a truly stunning national decline in alumni participation rates: More than a third fewer alumni make a gift of any size to their alma mater today compared with alumni 10+ years ago."

Cara Quackenbush of Eduventures

The cost of college, the rise in student loan debt, a weak economy, and uncertain job prospects have all contributed to the rapid decline in alumni giving.

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Topics: Best Practices, Online Experience

Measuring the Urgency in Mobile Giving

Posted by Sean Zito

Apr 15, 2014 6:13:00 AM

In my last post on mobile, Are you telling mobile donors "no thank you"?, we discussed why and how fundraisers need to provide a mobile ready email and giving site.  

20-30% of your donors are on mobile right now.

Not addressing smartphones and tablets today clearly means lost opportunity. But did you know that mobile is even more important when employing giving days or time based campaigns?

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Topics: Case Studies, For Nonprofits, eCommerce Knowhow, Giving Days

It's Higher Ed Budget Season. What would Michael Scott do?

Posted by Jamie McDonald

Apr 8, 2014 11:31:00 AM

The Count Down to 2015 is on. 

Higher Ed fundraising is evolving quickly.  And the fastest growing channel is online giving - up 41% last year according to a Blackbaud study in 2013. 

So if you have dollars yet to be spent in 2014 to grow online giving, or dollars to be budgeted for 2015, these are the highest impact online strategies to consider.

  1. Crowdfunding
  2. Giving Days
  3. Improved Donor Conversion

And like the good advice given to Michael Scott, don't leave those dollars on the table.


Crowdfunding is being explored by schools, large and small, as a way to engage new donors and young alumni and to fund targeted projects. These are great reasons to launch a crowdfunding site, but it can be more than a one-off strategy; it can be core to annual giving as you target Millennial alumni, as described in this recent post.

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Topics: For Nonprofits, Best Practices

Should fundraisers ask for a tip?

Posted by Sean Zito

Apr 3, 2014 6:30:00 AM

Should we ask online donors to give a little extra during checkout? Yes and I'll share some data to back that up.

You betcha!  Over 7% of donors did add a few more dollars to their gift... some added on as much as $100.

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Topics: Case Studies, For Nonprofits, Best Practices, eCommerce Knowhow, Online Experience

Fundraise like a Rock Star...A Step-by-Step Guide to Giving Days!

Posted by Jamie McDonald

Apr 1, 2014 6:45:00 AM

All the Cool Kids are Doing It.

Giving Days are a virtual party for your cause - and if you're a fundraiser, you're seeing news about giving days everywhere.

The excitement about giving days is for good reason - when done well, they have all the energy and engagement of a great party, while they attract new donors and build awareness and donations for your cause.

And like a great party, the secrets to Giving Day success combine great planning with a little magic.

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Topics: For Nonprofits, Best Practices, Giving Days

13,000 participants worldwide join #GivingTuesday Summit

Posted by Heather Fields

Mar 25, 2014 9:45:00 PM

Growing the #GivingTuesday posse 

Even if you haven’t participated in #GivingTuesday (yet), chances are you've heard of the movement -- and its inspiring founder Henry Timms. Last week, we joined more than 13,000 people around the globe at the UN Foundation to talk about the movement. 

There was serious excitement about 2014, and unforgettable moments from speakers ranging from the White House to grassroots nonprofits.  A couple of my favorite moments from the day: 

The Economist editor Matthew Bishop encouraged attendees to harness the "Power of the Posse" and Henry Timms explained the biological reaction to giving: the great feeling that comes from the release of dopamine in our brains.  He referred to us - the members of the #GivingTuesday  movement - jokingly as "dopamine merchants."  

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Topics: For Nonprofits, Giving Days

Can Alec Baldwin teach us about fundraising?

Posted by Sean Zito

Mar 18, 2014 6:30:00 AM

Alec Baldwin is sometimes controversial, frequently funny, and almost never boring. As a celebrity he is also no stranger to fundraising.  

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Topics: For Nonprofits, eCommerce Knowhow, Online Experience

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